GOOD SCENTS Historically, fragrance brands have been opaque in their labeling—but that’s changing as the consumer demand for ‘clean’ and ‘natural’ products shows no sign of slowing. But while most resolution-makers have to curb indulgences, perfume buffs who pledge to commit to “natural” scents can still revel in sensuality. In this era of greenwashing it’s easy to market a fragrance as “clean” or “natural,” but nailing down what those terms mean can be tricky. As with the rest of the “clean beauty” landscape, no standard definition of a clean fragrance exists. Generally speaking, however, “natural” usually refers to scents made from raw, not synthetic, ingredients, while “clean” often denotes those that forgo additives like artificial dyes, sulfates and preservatives.

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